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  • Amy Persiani

Behavioural Change is Tough I am Keeping It Real ..


The multi faceted complexity of behaviour change …. Which model works for you and where do you start?

.. And how can we help others?

Lets start with - Which theory or model works for you?

There are several theories and model of behaviour change -

The first is the model I use in the workplace - When insightful and admirable employers want to implement strategies to help increase their employees health and wellbeing..

Transtheoretical Model (also referred to as the ‘Stages of Change’ model): segments the audience and tailors the intervention to their stage of change: pre-contemplation, contemplation, preparation, action, maintenance, and relapse.



Successful studies in the field of health behaviour change is become more recognised as an asset to the work place and the school ground..

There is increasing budget and resources being set aside by large companies to examine the best approach. There is considerable evidence that keeping employees and students healthy encourages growth, effectiveness and moral.

Establishing guidelines, plan breakdowns, menus and creating healthy competition is how I help guide employers and their staff towards reachable goals.

It takes a special kind of company to care about an employees personal healthy and wellbeing rather than just a persons output..

The second method is what I use for schools and preschools. It involves easy to follow menu plans and guidelines.. The power of peer influence is very powerful. If all the kids are doing it .. most will follow suit..

Social Cognitive Theory: focuses on the role of observing and learning from others, and on positive and negative reinforcement of behaviour. (The best method in schools) ... Here I create fun competitions, educate the positive and negatives effects of all foods, garden to plate and rainbow eating theory.. In pre school especially I establish a very high standard of whole food intake to ensure the children have a variety or texture and colours. This makes it easier for encouraging and trying new things.


The third most common theory is what I have established with my clean eating plan.

Theory of Planned Behaviour: assumes that people’s behaviour is determined by intention, and is predicted by attitudes, subjective norm (beliefs about whether other people approve or disapprove), and perceived behavioural control (beliefs about whether it is easy or difficult to do).

This is what most of us fall into .. Intent is a pretty powerful tool. Of course it’s easier to eat clean when we have time and shown all the recipes, shopping lists and are held accountable…

Which method would work you?

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